Zoho boosts customer experience platform

Dubai - AI-powered CRM Plus delivers seamless flow of insight to help businesses create positive customer experiences

Zoho unveiled the next generation of Zoho CRM Plus, its all-in-one customer experience platform for sales, marketing, customer support and operations to work as one.
Customers now have complete visibility of their customers across departments rather than partial views. Powered by Zia, Zoho's AI-powered assistant, and enhanced Zoho Analytics, Zoho's business intelligence and reporting platform, Zoho CRM Plus helps businesses deliver superior customer experiences, by allowing users to deeply understand customer sentiments, delight customers across channels, and adeptly prescribe actions to keep customers content throughout their journey - all from one place.
"Companies now recognise the importance of AI in creating positive experiences for customers. The focus now has shifted to bring AI across an integrated platform, creating a consistently positive experience across and throughout the customer journey," said Brent Leary, co-founder and partner at CRM Essentials.
"With CRM Plus, Zoho has introduced a compelling platform where sales, marketing, support and operations are built on one technology stack, allowing its intelligent assistant, Zia, to access data across all of its applications, automatically providing teams with valuable insights enabling them to deliver better customer experiences across all channels."
The power of Zia and Zoho Analytics across this new customer experience platform, coupled with significant updates to Zoho Desk, Zoho Social and SalesIQ, businesses can now simply unify all customer-facing teams on a single interface and leverage real-time, contextual intelligence pulled from the front- and back-office, across all customer touch points, in just a single action.
The platform sets a new standard for seamless omni-channel customer engagement, sentiment collection and analysis, and prescriptive actions across departments to increase the bottom line.
"Zia has advanced significantly since her initial launch early last year. With the combined powers of Zia and Analytics behind Zoho's customer experience platform, we are opening up a seamless and contextual flow of information across channels and departments, making it simple for teams to work as one to smartly transform their customer relationships," said Raju Vegesna, chief evangelist at Zoho.
"CRM Plus is no longer just a suite of applications. It is now a sophisticated and intelligent platform where businesses can thoughtfully and proactively craft exceptional experiences across the entire customer journey."
- business@khaleejtimes.com