YouTube on Monday announced the arrival of the beta version of YouTube Shorts in the UAE, the company’s new short-form video experience to create short, catchy videos from mobile phones.
First announced in September 2020, YouTube has since expanded Shorts to 26 countries and will now be available across more than 100 countries - including countries in the Middle East and North Africa (Mena) region - where YouTube is available.
While short form videos were already viewable in the platform, people around the world will be able to access for the first time Shorts’ creation tools which include a multi-segment camera to string multiple video clips together, the ability to record with music, control speed settings, and more.
YouTube has also announced that it is bringing a new set of features to the existing ones such as adding text to specific points in the video; automatically adding captions; recording up to 60 seconds with the Shorts camera; adding clips from your phone’s gallery to your recordings made with the Shorts camera; and adding basic filters to color correct your Shorts. More effects are expected to be released in the future.
The new features also include the ability to sample audio not only from other Shorts but also from videos all across YouTube - which includes billions of videos worldwide. This means that users can give their own creative spin on the content they love to watch on YouTube and help find it a new audience - whether it’s reacting to their favorite jokes, trying their hand at a creator’s latest recipe, or re-enacting comedic skits. Creators will be in control and will be able to opt out if they don’t want their long form video remixed.
“We want to make it easy and fun to create Shorts,” said Todd Sherman, global product manager for YouTube Shorts. “As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for users to try."
“Through their videos and live streams, Arabic speaking YouTube creators broke world records, raised millions for humanitarian causes, and created powerful communities around their content. YouTube Shorts will be another tool for them to continue telling their stories and expressing their creativity,” said Tarek Amin, director of YouTube for the Middle East and North Africa.
When it comes to music, artists and creators will have a large library of songs to use in their Shorts from over multiple labels and publishers, including Mazzika, Watary, and AlFan in the region as well as Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Sony Music Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, Because Music, Beggars and Kobalt.
YouTube has already introduced a row on the YouTube homepage especially for Shorts, that lets you swipe vertically from one video to the next, and will soon add a Shorts tab on mobile that makes it easier for users to watch Shorts with a single tap. As of today, the YouTube Shorts player has surpassed 6.5 billion daily views globally.
Shorts will be integrated to the YouTube experience people already know. For example, if a user hears a snippet of a song on Shorts, they can easily find the full song, watch the music video, or learn more about the artist — all on YouTube. The Shorts beta is rolling out globally and will be available to everybody soon.
Data included names, addresses, financial information and Covid-19 vaccination statuses.
The service is the first of its kind in the region.
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