Prompted and supported by his wife, Shaista Naz, how former electronic engineer Masroor Syed started and established a business in 1995 that now includes his three sons
Vaio, a name that became synonymous to Japanese tech giant Sony, announced four new laptops in Dubai on Tuesday to take on the increasingly-competitive premium segment.
Nagano-headquartered Vaio is launching the laptops in the region under a licensing agreement with Hong Kong-based Nexstgo.
The last Vaio device under Sony was released back in 2013; the company then sold off the brand the following year to focus on its mobile division.
Six years after - and after a lot of thorough research - the brand is back, ready to cater to a generation of users that have become more highly productive and creative.
"The Middle East is a very important market for us... it is a high-end market, people are willing to spend and it is a very good match for our positioning," Alex Chung, CEO and co-founder of Nexstgo, told Khaleej Times.
"We're looking for high-spending customers who seek high quality and good technology - the Middle East market is just that," he added, lauding the region's PC market, which has bucked the global trend as it continues to grow, thanks also to government initiatives - especially in the UAE - which encourage innovation.
It also helps that Sony has enjoyed a fruitful relationship with Middle East markets: Sony founder Akio Morita had very good relationships in the region, allowing the Vaio brand to resonate until today.
Nexstgo has launched the Vaio laptops in several parts of the world. Another factor for returning to the Middle East market was because of the clamor from resellers, which is a proof of loyalty for the brand, Chung added.
Kaoru Hayashi, director, corporate officer and head of the PC business unit at Vaio, beamed optimism for the PC market despite increased competition from tablets and smartphones, alluding to the fact that laptops are still irreplaceable on certain key verticals.
"There are a lot of people who want to express themselves and they still want to do this with laptops," he told Khaleej Times.
"In order to differentiate themselves they need to have a product for creativity. There are more specific needs that will allow the PC market to grow."
The new Vaio range starts at Dh4,400.
alvin@khaleejtimes.com
Prompted and supported by his wife, Shaista Naz, how former electronic engineer Masroor Syed started and established a business in 1995 that now includes his three sons
She learnt her toughest financial lessons amidst her mother’s battle with cancer
The pandemic saw a significant rise in number of cases of anxiety
The art of glow... and glory
March being the World Endometriosis Awareness Month, we attempt to decode the not-so-widely understood condition that condemns its sufferers to a life of unbearable pain
UAE resident shares why she chose the 2020 Nissan Altima to be her road companion
Here are some landmarks that make the visit so much more worthwhile
Now calling a child or youngster “chubby” can be demeaning to them, for even an eight-year-old knows all about body-shaming