Reinvent your grooming routine with Gillette’s new Heated Razor

Filed on October 22, 2020 | Last updated on October 22, 2020 at 05.34 pm

When I think of cool shaving advertisements with impressive effects that show off slides and glides as a man revamps his look, the first brand that comes to my mind is Gillette. And rightfully so. The razor specialist has long been a preferred brand in men’s grooming, and to date, it continues to impress with new innovation.

Cue, the world’s first Heated Razor introduced to the UAE by Gillette Middle East. The sleek device is set to bring a whole new experience in the art of shaving, with a functionality that earned it an Engadget People’s Choice Award. The first Heated Razor is a product of GilletteLabs, Gillette’s new premium division that merges sophistication with practicality for a luxurious and durable experience.

Here’s why this new high-tech device will change your grooming routine:

Stainless Steel Warming Bar: No one’s a fan of cold metal that sends shivers down your spine, especially when you’ve just woken up. The Gillette Heated Razor features the Stainless Steel Warming Bar that distributes heat quickly and evenly, instantly providing soothing warmth to the skin.

Adjustable Temperature Levels: Wake up to a gentle, warm caress with every stroke. The device has two levels of heat that can be adjusted with just a push of a button, giving you complete control and comfort.

Automatic Overheat Protection: The Gillette Heated Razor ensures that your skin is safe from risks of heat burns, thanks to its four intelligent heat sensors that maintains well-balanced consistent warmth, as you groom your way. 

Get Smooth and Clean Endings: Quality blades are what truly sets a shave a cut above the others (no pun intended). Gillette’s new model is equipped with the most advanced thinnest and finest blades to provide incredible comfort, thanks to its Advanced Five Blades Technology.

Scale New Heights: How often have you had to stretch out to scale every nook and cranny to make sure you’ve covered every spot? A bit too often. The Heated Razor’s Flexdisc Technology solution is designed to perfectly glide along the contours to your facial features, and neatly comes into contact with every curve.

100% Waterproof: We live in a fast-paced world and multi-tasking is just something we’ve become accustomed to. So, why not combine your shower and shave experience with the Gillette Heated Razor? It’s 100% waterproof so you’re totally safe, no matter where you choose to shave.  

Long-lasting Performance: Forget fumbling around with cables or trying to find to batteries for a dying device. Gillette has come up with a compact and elegant design complete with a wireless magnetic charging dock and rechargeable lithium ion battery that lasts up to six shaving sessions.

Grooming has never been this convenient and exciting!

The new Heated Razor is available across the six The Art of Shaving Stores and on The Art of Shaving website:  

This content comes from KT Engage, the brand marketing unit of Khaleej Times.