With its focus increasingly on the Middle East following a string of recent investments, leading global smartphone brand OPPO has announced that the UAE will be the first market outside of China in which its newest product series, Reno, will be available. Reno will officially debut in the UAE on April 16 with a Dubai-based launch, ushering in a new era of smart devices that epitomize OPPO's creative vision, designed to deliver a premium experience to young consumers. On a mission to dare to break through an endless revolution, OPPO Reno represents creativity. It is designed for satisfying the diverse needs of the vibrant consumers, using innovative technology to deliver an extraordinary user experience that celebrates self-expression and the exploration of life. Reno is for the pioneering young dream-chasers, and aims to empower its users to express themselves, experience different and inspire the desire to create everything from new trends to fine art and beyond. Creativity in itself is about more than comparing specifications. Reno adds depth to the concept by solving user problems in innovative ways, seeking better solutions that elevate rather than simply fix. Through Reno, OPPO seeks to encourage the expansion of creativity by presenting a beautiful, functional styling with exquisite fashion influences and innovative imagery - the result of collaborations with artists from around the world. The impressive portfolio of artists involved in the evolution of Reno include Brett Ryder from the UK; Rick Berkelmans from The Netherlands; US-based fashion artist, Decue Wu; George Wylesol, a writer who loves painting; Chinese artist, FEI, and Carol Zhang, a designer from within OPPO's own expansive talent pool. Each artist has captured the spirit of Reno through creative work, drawing inspiration from the world around them and experimenting with digital mediums to make something beautiful, inspiring, and expressive. As one of the world's most influential and prominent cities, OPPO states that Dubai was the natural choice for the first Reno launch outside of China. There's even a collaboration with a local artist, Steven Castelluccia, to bring the futuristic design aspects of Dubai into the world of OPPO Reno. Having worked in the UAE for six years, Steven draws his inspiration from the pace of change and the creativity that the comes from living in a diverse cultural hub. "Working with OPPO on this project was a privilege," said Steven. "I loved creating illustrative designs for Reno, and the freedom to play with the artwork in parallel with the brand. Reno is inspirational; it's clearly a device designed with creative people in mind." The whole new premium Reno series come with amazingly big panoramic screens; 6.6 inch screens! OPPO Reno has true notch free full-screen, and the screen-to-body ratio is up to 93.1%. This ensures users get the best experience out of the smartphone when it comes to reading books, playing games, watching movies and also taking photos without missing any details, giving more space for creativity; what Reno is all about.