In full view: Samsung's new MicroLED TV in UAE ahead of regional launch

Dubai - 'Greatest TV innovation of all-time' features improved brightness, less chances of burn-ins

Samsung Gulf Electronics has announced that its all-new MicroLED TV has made its first public appearance in the UAE ahead of its official launch in the market, promising 'next-level' experience.

The award-winning product — honoured as ‘Best of Innovation’ at this year's Consumer Electronics Show — is now on display exclusively at Samsung’s official store in The Dubai Mall, and is virtually bezel-free with a 99.99 per cent screen-to-body ratio.

Dubai getting the first glimpse of the new TV is a testament to Samsung's continued recognition of the UAE as a key market for its business.

MicroLED technology is touted to usurp the current highest-end mass-market TV innovation, OLED, as the leader in viewing pleasure: It utilises millions of tiny addressable LEDs, but has improved brightness and, more importantly, reduced probability of burn-ins. Samsung has already teased MicroLED concepts in previous years at the CES.

At CES 2021, the 110-inch model it flaunted was capable of displaying four 55-inch HD images simultaneously. It has been reported that Samsung is planning to release 88- and 99-inch sizes later in 2021.

The company has not revealed the price of the MicroLED unit for the UAE market.

"The self-illuminating TV will deliver next-level visual quality, using micrometre-sized LED lights to eliminate the backlight and colour filters utilized in conventional displays and produce stunning, lifelike colours and accurate brightness from the display’s 4K resolution and eight million pixels," Samsung Gulf said in a statement to Khaleej Times.

It added that it comes with an AI sound optimising system and Object Tracking Sound Pro that identifies objects moving on the screen and projects the sound to follow the action. Furthermore, when the MicroLED is turned on, users witness immersive experiences thanks to its 99.99% screen-to-body ratio. The black matrix and bezel have been completely removed from the display — leaving only the screen to deliver the most immersive content experience through world-class design.

— business@khaleejtimes.com