HP takes aim at millennials with lightest business laptop
Elite Dragonfly clocks in at 0.99kg and is made of sustainable components
HP on Wednesday introduced what it says is the world's lightest convertible business laptop, focusing on productivity and mobility in order to cater to the fast-growing millennial workforce.
The Palo Alto, California-headquartered company flaunted the HP Elite Dragonfly, a sub-1kg device that is the latest in this premium series; its weight starts at 0.99kg, which rivals the LG Gram.
HP says that the device would "usher in a new era of mobility" among business professionals who are always on-the-go.
"We innovate not just for technology... we innovate in order to support people; it's always been about people," George Rouppas, head of the personal systems category at HP Middle East, Saudi Arabia and Turkey, said at the event in Dubai.
Rouppas discussed the shifting trend in the current workforce, with millennials - who continue to embrace mobility, being able to work anytime and anywhere - slowly but surely taking over.
Citing figures, he says that 50 per cent of the world's workforce will be millennials in 12 months; by 2025, this number would balloon to 75 per cent.
As this number grows, the demand for more flexible devices goes along with it; aside from mobility, these users are looking for sturdy devices that also focus on privacy and security - plus, of course, support work-life harmony.
"The new generation [of workers] - believe me - is more demanding today," Rouppas stressed. "They know technology."
The HP Elite Dragonfly supports the third-generation HP Active Pen
The Elite Dragonfly's 13.3-inch screen has an almost 86 per cent screen-to-body ratio, which HP says is the world's highest in the 13-inch category. Inside are an 8th-generation Intel Core vPro chip and Wi-Fi 6, which offers up to three times faster speeds.
Its display is able to swing 360 degrees, enabling the device to function as a tablet, as well as other form factors in between. It also supports the third-generation HP Active Pen stylus.
Another factor HP sees growing in the UAE is the awareness towards sustainability; users are becoming more conscious of the environmental impacts of the products they are buying.
"Sustainability and the creation of a circular economy are hugely important to us," Rouppas said. HP in the UAE has partnered with local entities such as Dubai Cares through which it supports educational projects while recycling ink cartridges or through the introduction of new, sustainable products.
The Elite Dragonfly is also HP's company's first notebook to include ocean-bound plastics - plastics that would potentially end up in our oceans - in its components. To date, HP has sourced over one million pounds - or more than 35 million plastic bottles or more than 450 metric tonnes - of ocean-bound plastics from Haiti for its products.
"The smart choices we are making about the plastic elements in devices play a crucial role in achieving those goals globally," Rouppas added.
The HP Elite Dragonfly will be available in the UAE in December and will be priced starting at Dh5,499.
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