World's first smartphone-based MBA launched

Worlds first smartphone-based MBA launched

The courses it offers via smart phone include an MBA in business studies, a Masters and two undergraduate courses in the same subject.



By Staff Report

Published: Thu 18 Feb 2016, 1:04 PM

Last updated: Thu 18 Feb 2016, 3:07 PM

The London School of Marketing has launched the world's first ever MBA that students can study on their smart phones. 
The UK based educator has invested in a unique interactive online learning platform. It allows its learners direct access to course tutors, all the essential books and learning materials they'll need, via their mobile phone. 
There's also a community forum where students can chat directly with other students studying on their course and thereby learn from each other. 
This innovative approach to education means its learners can study when and where they want without being tied to a time or location. 
Since its launch, hundreds of students have already signed up to use the technology with more expected to follow. 
The courses it offers via smart phone include an MBA in business studies, a Masters and two undergraduate courses in the same subject. Its professional marketing course can also be accessed via smart phones. 
These courses are proving popular with international business executives who prefer to study from their home country rather than live and study in the UK. 
CFO of London School of Marketing, Anton Dominique explains: "They can study at a time and place to suit them and we've adapted the technology we use to make that happen. Everyone has a smartphone now, so it makes sense to run courses which our students can access while they're on the move. 
"We adopt a 'click and brick' approach to learning. All our courses are delivered online but in lots of countries we have Local Access Points. These are places where students can go to meet, study together and have access to our experts. 
"This works well for our international students in particular. They have the kudos of achieving a UK degree, socialise and study with other people on the same course and all without the expense of living and learning in the UK."
"Our students, mainly from developing countries, tend to be professional people, in good jobs who don't want to give up what they're doing to take time out to study. 
"They also don't want the expense associated with moving to and attending a UK university to achieve the qualification they want. That cost can be in excess of £30,000. 
"The whole point of developing the technology for our student to study on the go was about making it easier for them. Education is for everyone and this is another step towards making that possible."


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