Nokia launches Asha range devices in UAE

Nokia on Wednesday announced the launch of the Asha range devices in the UAE which includes four new affordable smartphones that feature a stylish design and a rich social experience for people who want to work, play and connect.

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Published: Thu 26 Apr 2012, 11:39 PM

Last updated: Fri 3 Apr 2015, 3:49 PM

‘Asha’ — derived from the Hindi word for ‘hope’ — will allow consumers to have access to a smartphone experience by being able to download apps, surf the web, check email, play games and chat at an affordable price point starting from Dh288, according to top officials of Nokia. All the four models already available in the UAE since end of last year and got good response, they added.

“Asha is very important for us and we are very surprised with the demand in the UAE since these models are available in the market,” Vithesh Reddy, general manager, Nokia Lower Gulf, told reporters at a news conference.

Youth is the fastest growing segment for the company and because they have tight disposable income so there Asha comes as a budget friendly smartphone, Reddy said, adding that around 30 per cent downloads come from youth. The Asha range, comprising of Nokia Asha 200, 300, 302 and 303, offers features such as QWERTY keyboard and ‘touch and type’ experiences, combined with fast and easy access to the Internet, integrated social networking, messaging and many relevant applications from the Nokia Store.

“Nokia continues its mission to deliver high quality, stylish devices that provide the best access to social networks, the Internet and information, and also offer a great overall experience and value proposition for the next billion mobile phone users,” Reddy said.

The Nokia Asha 200 is Nokia’s latest dual SIM phone with Easy Swap functionality, allowing consumers to easily change their second SIM without switching the device off. It is a fun and colorful QWERTY phone designed to meet the needs of young, urban consumers who want to constantly stay in touch. The Nokia Asha 200 features integrated social networking, email and IM, adding Orkut and Flickr support.

The beautifully designed Nokia Asha 300 is a touch device which also offers the convenience of a keypad and 5 megapixel camera. The Nokia browser allows for fast, affordable and localised Internet access by compressing web pages by up to 90 per cent.

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