HTC seeks to reverse sliding smartphone sales

Taiwan smartphone maker HTC Corp. is struggling to halt its sliding sales and keep its status as a strong global brand in a market increasingly dominated by Apple Inc. and Samsung Electronics Co.

By (AP)

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Published: Fri 26 Oct 2012, 3:43 PM

Last updated: Tue 7 Apr 2015, 12:13 PM

The Taiwanese company surged into the fast lane in 2008 after it became the first manufacturer of smartphones based on Google’s Android software.

But its sales have recently declined sharply, outgunned by its much bigger South Korean and American rivals.

On Friday it reported a 79 percent drop in third quarter profit from a year earlier. It was HTC’s fourth consecutive fall in quarterly profit.

Some analysts say it needs to launch a flagship smartphone model with distinctive features to counter Samsung’s Galaxy phones and Apple’s iPhone.


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