Google struck $360 million Activision deal to block rival app store, lawsuit claims

The agreements with developers are part of an internal effort known as 'Project Hug', and were described in earlier versions of the suit

By Reuters

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Photo: Reuters
Photo: Reuters

Published: Fri 18 Nov 2022, 12:58 PM

Alphabet Inc's Google has struck at least 24 deals with big app developers to stop them from competing with its Play Store — including an agreement to pay Activision Blizzard Inc about $360 million over three years — according to a court filing on Thursday.

In 2020, Google also agreed to pay Tencent Holdings Ltd's Riot Games unit, which makes League of Legends, about $30 million over one year, the filing stated.

The financial details emerged in a newly un-redacted copy of a lawsuit that Fortnite video game maker Epic Games first filed against Google in 2020. It alleged anti-competitive practices related to the search giant's Android and Play Store businesses.


Google has called the lawsuit baseless and full of mis-characterisations. It said its deals to keep developers satisfied reflect healthy competition.

Riot said it was reviewing the filing. Activision did not respond to requests for comment.

Last year, Epic mostly lost a similar case against Apple Inc, the other leading app store provider. An appellate ruling in that case is expected next year.

The Google agreements with developers are part of an internal effort known as 'Project Hug', and were described in earlier versions of the lawsuit without the exact terms.

The remuneration includes payments for posting to YouTube and credits toward Google ads and cloud services.

The deal with Activision was announced in January 2020, soon after it told Google it was considering launching its own app store. Partnering with Riot also intended to "stop their in-house 'app store' efforts", court papers say.

At the time, Google forecast billions of dollars in lost app store sales if developers fled to alternative systems.

Epic's lawsuit alleges that Google knew signing with Activision "effectively ensured that [Activision] would abandon its plans to launch a competing app store". The agreement increases prices and lowers quality of service, the lawsuit added.

Among others that signed with Google, as of July, were game makers Nintendo Co and Ubisoft Entertainment SA, meditation app Calm, and education app/company Age of Learning, according to the court papers.

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