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Disney Japan to sell movies in tiny memory cards
Walt Disney Co’s Japan unit said it would sell movies on flash memory cards as small as a fingernail so that people can watch them on mobile phones and other portable devices.
The movie studio plans to package pre-recorded microSD cards together with DVDs holding the same movie content, allowing customers to watch at home as well as on the go. These cards will be available in November.
Users can watch movies stored on microSD cards on mobile phones capable of showing terrestrial digital broadcasting, and other portable gear such as car navigation systems.
For new movies, the package of a DVD and microSD card is expected to retail for 4,935 yen ($53), about 1,000 yen higher than the DVD alone, a spokesman at the Japan unit said.
It is difficult to make a sales forecast since this would be the first time for Disney to put its movies in microSD cards, he said.
Initial titles in the microSD format include “Pirates of the Caribbean” and “National Treasure” series.
Panasonic Corp is set to provide Disney with microSD cards, the spokesman said.
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