Casio sees Dh750 million Middle East sales

Casio sees Dh750 million Middle East sales

Japanese technology company to open 10 new stores in region during 2015



By Abdul Basit (Chief Reporter)

Published: Sun 30 Nov 2014, 10:25 AM

Last updated: Fri 3 Apr 2015, 7:15 PM

Tsuneo Nagai, Managing Director,Casio Middle East

Dubai — Casio expects around Dh750 million sales in the Middle East next year on its expansion plan as the Japanese company is planning to open 10 new stores in the region including two in the UAE.

This was disclosed by Casio Middle East managing director Tsuneo Nagai during an interview with Khaleej Times. The regional subsidiary of Casio Computer Company, overseeing sales and marketing activities across the GCC and some Middle Eastern countries, Casio has been supplying their wide range of innovative products to countries in the Middle East through sales agents since the mid-1970s.

Although Casio is popular for its range of calculators, its watch business attracts the highest sales volume, according to Nagai. Last Thursday, Casio launched a special edition of Casio G-Shock watches with a new initiative entitled “Keeping up with Culture” on the occasion of the 43rd National Day of the UAE.

“We always try to create something new, so we came up with the idea of making a special edition of watch to celebrate the UAE national day. These special edition of watches are exclusively available at Bloomingdale store,” he explained.

Talking about the company’s expansion plan, he said Casio will open stores in The Dubai Mall and Fujairah City Centre in a couple of weeks as part of an expansion plan of 10 new stores for next year.

“The Middle East is one of the important markets for us and we are expecting the biggest growth in the next several years in the region,” he said.

“Our target sales amount is something like $200 million in GCC plus other Middle Eastern countries and products include watches, calculators and instruments.”

Talking about Casio’s G-Shock models, he said prices start from Dh400 and it goes up to Dh4,000, targeting young people. A majority of the company’s customers are young people and also include the age group of up to 50 years, he explained.

Casio is also showcasing its Hybrid GPS and Radio Control timekeeping watch, the G-Shock GPW-1000 at the Bloomingdales store in The Dubai Mall.

“The watch offers unsurpassed toughness combined with the world’s first hybrid time keeping system. From dense forest to desert dunes, in marine environments or surrounded by buildings or indoors, the GPW-1000 keeps accurate time anywhere in the world by receiving GPS signals and radio wave time-calibration signals,” Nagai explained.


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