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Technology that paves the way to Empay

Filed on March 14, 2021

With Mastercard's cutting-edge technology and the growth of digital adoption, the Empay app is a timely ad helpful response to the residents of the UAE

Technology is the driving force behind some of the most inspiring solutions. When it comes to securing payment innovations, it's Mastercard technology that sits behind the convenience of Empay, the world's first contactless lifestyle payment ecosystem with instant credit, launched by Dubai Economy. As a secure single platform, Empay delivers a seamless, contactless payment experience for Dubai residents, and Mastercard is proud of its role in bringing this next-generation solution to life as part of its commitment to support the UAE's vision to transform into a cashless society.

While the many benefits of contactless technologies continue to drive wider adoption across the region, in the UAE, there is a growing preference for the convenience, speed and hygiene associated with contactless transactions, making Empay a timely and helpful super app for residents.

Empay is built with Mastercard's patented tokenisation technology, MDES, which secures consumer transactions, speeding up and simplifying payments as it protects. Whether online or in-app purchases, subscription or recurring payments, tokenisation encrypts consumer data by replacing Mastercard card numbers with digital tokens, which minimises online fraud. Every time a transaction is made online or with a mobile wallet, a unique token is created to make the payment and ensures that a consumer's 16-digit card number is not stored anywhere.

Apart from having the ability to make secure contactless and QR payments across the globe, Empay users can avail of instant, paperless, in-app credit facility in minutes for big expenses like school fees or business expenses. For instance, Empay enables the renewal of Dubai Economy License Fees, utility bill payments like DEWA, and international money remittances, instantly from anywhere in the world without the need to visit a physical centre. Empay users can also order food online through the app and make use of discounts and exclusive deals. Registration on Empay is a completely interactive, easy and seamless two-minute process - saving time and money as it safely secures the transactions of users.

Through Mastercard's ambitious multi-rail strategy, the technology leader is activating more opportunities and digital payment flows, enabling governments, businesses and consumers to drive usage and economic benefits of real-time payments. This continuous innovation is creating a dynamic ecosystem that works for both the people and organisations that operate within it. 

As a single technology provider of choice in an evolving digital financial ecosystem, Mastercard connects governments, businesses and non-traditional financial players to their audiences by providing technology solutions, platforms and propositions that add value to a digital experience that is superior and able to spur greater inclusion for people across the Middle East, including the UAE.





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