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Champion Neon's leadership ability and expertise in the signage industry keeps it ahead of the curve

By Rhonita Patnaik

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Published: Tue 23 Mar 2021, 11:11 AM

Last updated: Tue 23 Mar 2021, 1:15 PM

Champion Neon is one of the leading visual communication solution providers in the UAE, dominating the market for high-impact signage and graphic solutions for clients across all industries. 

Champion (as referred to by most clients) has facilitated esteemed clientele to make their brands more noticeable for over 31 shining years. With a keen interest to support companies across the UAE during the pandemic outbreak, Champion Neon, in 2020, launched "Covid-19 Support Solutions" to promote safety and hygiene for workplace employees, customers and visitors. 


The need for safety and hygiene will continue in the long-term in the UAE and Champion Neon is geared up to provide innovative and cost-effective solutions to all businesses across the UAE as well as the GCC region.

Shabbir Merchant, Managing Director of Champion Neon, said: "Our initiative of #ChampionCares has received a tremendous response from the industry and we launched a variety of solutions, iSanitize - Smart Sanitizing Solution, automatic dispensers, IR face scanners, safety signage and protective shields, face masks, and foot pedal dispensers. We partnered with esteemed Pakistani entities in the UAE to support in combatting Covid-19 by installing our iSanitize Solutions at prime venues such as the Pakistan Consulate, Pakistan Association Dubai, and Pakistan Social Centre, Sharjah. We are also actively involved with all major social entities across the UAE, and I am proud of our strong association with them, including Pakistan Business Council, Pakistan Association Dubai, Pakistan Professionals Wing, World Memon Organisation and others. Their ongoing efforts are commendable and we are privileged to be a part of their activities and actively support them in order to promote businesses and communities across the region.


The team is constantly working on innovative solutions to help slowdown the outbreak and also benefit from its solutions post-pandemic. Amongst these solutions the custom Sneeze Guard protective shields are still very popular as most of our clients.

"We recently launched The Experience Center at our headquarters to showcase the latest digital signage and interactive solutions provided by Champion Digital, that can all be customised to client requirements and budgets. We are continuously investing in our portfolio of new machinery and equipment to stay at the forefront of innovation," he added.

 

The journey

Champion was established as a sole neon sign manufacturer. With time and the advent of new technology and processes, the company has constantly raised the bar and evolved into a brand name of 'Champion', known for its highest quality standards, reliability and professional service. Today, it is a full-service signage and visual communications provider.

"Every sign manufactured is unique as per the client's requirement and we ensure client satisfaction by mixing all the ingredients for creating the best recipe to showcase your brand. Hailing from a background in the signage industry for over four decades of experience and three generations - we are proud of where Champion is today. I have learnt immensely from my father, the late M Y Merchant, a pioneer of Outdoor Advertising and Neon Signs in Pakistan. Till today, I share those learnings of principles in life and business with my sons Shoaib and Shazil," he added.

 

On this day

"We're proud to call Dubai our home - a city that has grown tremendously and offers ample business opportunities to all, under the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and are continuously growing our organisation based on quality and reliability. I am confident that we will continue to grow and provide innovative solutions in the years to come, especially due to the much-anticipated Expo 2020. The future of signage and branding will be technologically advanced and personalised. Cheaper, more efficient and environment-friendly "green" solutions are being offered to corporate clients who are looking for ways to rebrand and modernise signage.


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