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Nikai: A brand built on the foundation of 'Reliability'

Filed on August 27, 2020 | Last updated on August 31, 2020 at 03.27 pm

Nikai continues to deliver on its mission of 'making innovation affordable' besides complementing their offering with truly exceptional consumer service

The festival of harvest, Onam - centric to Kerala - is a magical event when families, loved ones and friends gather round to celebrate life and its abundance. As part of its cultural charm, people bid goodbye to the end of gloomy monsoon days and mark new beginnings with the acquisition of novel items. From new outfits and delicious feasts, to tokens of gold and even revamped interiors, Onam is an exciting time and the Keralite community celebrate it to the fullest.

Despite the global pandemic dampening the state of world affairs and causing limitations on gatherings, the community has found alternative ways to keep the spirit of the occasion alive. Residents, in the UAE and around the globe, have turned to the internet to showcase their festive ways - with homes and yards decorated with flower patterns, by streaming fun dance ceremonies and challenges, and staying in touch with loved ones through video calls. Also marking the festival with fervour is Nikai, one of the UAE's most trusted brand for electronics and appliances.

Nikai, which holds a legacy of 25 years, has long been catering to the needs of the community with an enviable line up of over 400 products across lifestyle, entertainment, personal care, home care, cooling and refrigeration, and heating; and a repeated recipient of the 'Superbrand' mantle. To date, Nikai has 60 million satisfied customers in two and a half decades, alongside a loyal following.

Since establishment, Nikai has been focused on its mission to create a world-class product at an affordable price and complemented by exceptional service. Under the leadership of Paras Shahdadpuri, Chairman of the Nikai Group of Companies, the brand has climbed up the ranks in the market and become synonymous with "reliability", a concept that is not just promised, but also delivered by the group. With headquarters in the UAE, Nikai has established operations across the world, such as China, KSA, Oman, and Georgia, to name a few. Its latest venture has landed in Egypt, with more countries planned in the future.

Nikai is conscious of global events, and undertakes several CSR initiatives to assist the community in times of crisis. Recently, the group partnered with the Indian Business and Professional Council (IBPC) as well as the Indian Consulate to give Indian blue-collared workers an opportunity to return home through the "Mission Vande Bharat" cause.

Nikai has led a number of campaigns to distribute iftar meals to the underprivileged during Ramadan, in addition to funding eye operations in partnership with the Vision Foundation of India. Nikai also actively supports special groups, such as the Dubai Autism Group, Al Noor Training Centre for Children with Special Needs, and Rashid Centre for the Determined, while generously contributing towards different educational institutions in the UAE and NGOs in India.

From an environmental perspective, Nikai planted half a million trees in the UAE in association with the Ministry of Environment and Climate Change. The group also collaborates with the Emirates Environment Group to sponsor and participate in green campaigns such as 'Clean Up Dubai'.

Nikai wishes for a prosperous Onam celebration

On this festive occasion, may the colours of joy fill your hearts and homes with happiness and prosperity. May you always enjoy good fortune and the choicest bounty and nature.
Nikai group wish everyone a Happy Onam!

Nikai: A brand built on the foundation of 'Reliability' (KT25672831.JPG)

Arun Pal, Vice President - Sales, Nikai Group of Companies


Giving, sharing, loving and celebrating together - that's the essence of Onam. On behalf of the Nikai Group of Companies, I take great pleasure in wishing all our Malayali brethren a wonderful Onam and hope that Nikai continues to play an important role in every kitchen. Nikai range of appliances has always enjoyed a special bond with every Malayali household and this is a bond that has been built on the premise of reliability. May this year's Onam celebration bring more joy to you and your family. Stay safe and healthy.


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