Matters of the heart

Matters of the heart

Mall offers free heart health tests



A local mall has taken the initiative to send across a pertinent message to women across the UAE: take care of your heart.

Together with the Dubai Health Authority, Deira City Centre is hosting the ‘Go Red for Women’ initiative for the third consecutive year offering complimentary heart health tests for women.

Go Red for Women is an international awareness campaign dedicated to the prevention, diagnosis and control of cardiovascular disease in women. Originally founded by the American Heart Association in 2004, the campaign was taken global by the World Heart Federation and its members and is a yearly initiative supported by more than 30 countries worldwide. The objective is to shed light on what was previously considered to be a man’s disease - Go Red for Women seeks to empower women with the knowledge and tools to take charge of their heart health and fight the number one killer in the world.

Medical doctors and specialists from Dubai Hospital will be administering a range of health-related tests including checks on Body Mass Index (BMI), blood pressure, blood sugar and cholesterol in addition to offering advice on nutrition, fitness and other preventative measures. Timings today are: 10am – 1pm and 3pm – 7pm and tests are free for all females whether a resident or tourist.

During the campaign, the mall will also be showcasing its Red Dress Gallery, comprising of various fashionable red dresses donated by the mall’s retailers. The red dress is the global symbol for the Go Red for Women campaign and represents femininity, the heart and female empowerment. The red dresses will raise further awareness of Go Red for Women, acting as a red alert for women to take steps towards preventative heart health care. At the end of the campaign, each dress will be given away as prizes to shoppers through the mall’s Facebook page.


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