ila Bank launches 'ila Premium' to enrich customer lifestyles

Filed on March 29, 2021

Open to everyone on a subscription basis, ila Premium is tailored to enhance customer lifestyles in the digital age with a carefully curated suite of global benefits, unique offers and an exclusive banking experience

ila Bank, Bahrain's fast-growing digital mobile-only bank, powered by Bank ABC, introduced ila Premium, a bespoke offering customised to enrich the lifestyles of the experience generation. It is offered to all customer segments on a subscription basis and boasts a blend of exclusive banking experiences and carefully curated privileges that mirror customer spending behaviours and habits, giving them more value for their money.
With the upgrade to ila Premium, customers can unlock a wide array of exciting local and global benefits as well as a customised banking experience, which includes higher interest rates, discounts on transaction fees and charges, over 1,000 airport lounge access worldwide, insurance benefits such as travel, gadget, e-commerce protection and much more.

Commenting on this unique offering, Nada Tarada, ila Bank head of business and customer, said: "ila Premium is catered to customers looking for more benefits that in traditional banks today can only be availed by high-income customers. It is the only subscription-based model in the Kingdom of Bahrain and is tailor-made for customers to easily avail of competitive banking benefits such as discounts on fees and charges, preferential interest and foreign exchange rates and higher transaction limits.

"ila Premium's unrivalled privileges have been carefully handpicked to match the lifestyles of all our customer segments, and its timely launch, amid the pandemic restrictions, will benefit customers as well as multiple sectors that have been impacted by reduced sales volumes."
Tarada added: "This innovative offering reflects ila's mandate to transform banking by empowering customers with personalised solutions that complement their everyday lifestyle experiences and enable their goals and aspirations. With ila Premium, everyone can benefit from significant savings that may be redirected elsewhere."

ila Premium also offers Mastercard global benefits such as travel booking discounts, tax refund services, comprehensive insurance under the Mastercard peace of mind programme and ID theft protection online.
While travelling, subscribers can enjoy tailored perks such as a European shopping village, shipping and transportation discounts and complimentary nights at renowned hotels. Other benefits include dining, self-care, entertainment and retail discounts and offers from prominent local and global brands.

Since its inception, ila has redefined the regional retail banking landscape with its revolutionary banking model that continuously adapts to customer needs and aspirations. In its first year, ila won six prestigious international awards, including 'Digital Banking Experience of the Year' by the Seamless Middle East; released five app upgrades with innovative feature releases and enhancements and has stood as the second highest-rated app amongst finance apps in Bahrain in 2020 on Apple and Google Play stores.

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