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G Square Housing: Redefining real estate with trust and innovation
With 4,000+ acres delivered, 15,000+ customers, and the “Idam to Illam” model, G Square Housing offers prime locations, legal assurance, and complete build support
- PUBLISHED: Fri 15 Aug 2025, 8:01 AM
From South India’s trusted real estate name to a global presence in Dubai, G Square Housing has set new benchmarks in transparency, customer focus, and tailor-made property solutions. Bala Ramajayam, Founder and MD, shares the brand’s vision, its appeal for NRIs, and the evolving property hotspots in Chennai and Coimbatore.
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What are the key features G Square Housing considers while launching new projects?
At G Square, every project starts with one core question: Will this truly make our customers’ lives better? From there, we focus on a few non-negotiables. Our layouts are always well-designed and fully Vaastu-compliant. Location is key — we choose sites within city limits or in high-growth corridors with excellent road connectivity, proximity to airports, schools, and colleges. This ensures convenience today and strong appreciation potential tomorrow.
All plots are ready-to-construct from day one, with one year of free maintenance included. We cater to all income brackets with competitive pricing — often below market rates — without compromising on quality. We also offer flexible EMI options, special discounts for government employees, and complete legal assurance through approvals from DTCP, CMDA, RERA, or MUDA. Our goal is to deliver more than just land — we provide a secure investment, a vibrant community, and a place to truly call your own.
What are the incremental reasons for NRIs to buy into G Square Housing? Do you have any special offers for them?
For NRIs, investing back home should be exciting and effortless and G Square makes that happen. From virtual site tours and legal documentation to property management, travel and accommodation support, and our Build Assist program, we offer complete end-to-end service.
We also provide options like a buy-back scheme, instant property access, and financing support to make ownership seamless. Now, with our debut in Dubai, we’re bringing South India’s most trusted real estate brand directly to the NRI community, opening up world-class investment opportunities closer to home.
Are you into commercial plots as well?
Yes, commercial real estate is a major part of our portfolio, with more than 33 landmark projects across South India in cities like Chennai, Coimbatore, and Trichy. Among our 18 ongoing developments, G Square Seven Hills City in Coimbatore stands out — a 714-acre self-sustained mega township that’s redefining the skyline.
It includes resort-style living, world-class shopping malls, educational institutions, financial hubs, IT parks, premium car showrooms, and exclusive senior living spaces — essentially, a city within a city. Other ongoing commercial developments include G Square Ascend, G Square Regal Park, G Square City 2.0, G Square Emerald Enclave, and G Square Neelavanam.
What are the most sought-after locations in Chennai and Coimbatore for real estate buyers?
In Chennai, OMR, Porur, Ambattur, Medavakkam, ECR, and Perumbakkam are in high demand due to excellent connectivity, infrastructure, and lifestyle appeal. In Coimbatore, R.S. Puram, Saravanampatti, Kalapatti, Kovaipudur, L&T Bypass, and SIHS Colony lead the list. G Square has multiple projects in these prime locations.
What do you offer through the G Square Build Assist program?
With G Square Build Assist, our relationship with customers doesn’t end at the sale — it deepens. We provide zero-cost, end-to-end support, from legal and regulatory approvals to villa design, interior execution, material procurement, landscaping, and even Grah Pravesham arrangements.
Tell us about G Square Housing’s recently launched “Idam to Illam” campaign?
‘Idam to Illam’ is India’s first truly customisable plot model. It allows buyers to choose location, size, shape, and facing — delivering on our promise: 'Your Home, Your Dream, Your Choice'. Instead of starting with a fixed blueprint, we start with the customer’s vision and craft layouts tailored to their needs.
Can you share some of G Square Housing’s recent milestones?
In just 12 years, we have delivered over 4,000 acres across South India and earned the trust of more than 15,000 customers. In 2024, we expanded our footprint to Hyderabad and Mysuru. Our achievements have been recognised with several prestigious awards, including the ET Business Award 2024 for Transparent Real Estate Brand, BARC’s Prestigious Brands of India and Brand of the Decade 2023, the ZEE National Achievers Award 2023 for Most Trusted Real Estate Developer of South India, and the REISA Awards for Best Integrated Township in Chennai and the Rest of Tamil Nadu. Every milestone is a testament to our unwavering commitment to trust, quality, and industry leadership.
5 Reasons NRIs Choose G Square Housing:
Clear & Secure – 100% clear titles with complete legal transparency.
Prime & Promising – Projects in high-growth, well-connected locations.
High Returns – Proven track record of delivering strong ROI across markets.
Seamless Experience – Virtual tours, Build Assist, property management, and comprehensive end-to-end support.
Going Global – Soon debuting in Dubai, bringing South India’s most trusted real estate brand closer to NRIs worldwide.