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Engaging management education for career excellence

Filed on August 31, 2020 | Last updated on August 31, 2020 at 09.59 am
University of West London RAK Branch Campus has earned the coveted title of "Career University"

University of West London RAK Branch Campus upholds the same legacy of its parent institution, which has been rated the top modern university in London for student satisfaction

The University of West London believes that it is futile to think about the future of management education without contemplating about the future of work itself. It is one of its top priorities to ensure that its graduates become productive at the earliest and rise to leadership positions by leveraging on their employability skills and attitudes. And in order to facilitate this, the University has to continuously learn about the changes in the workspace and the skills needed to excel therein.

Even before the pandemic hit, the University witnessed a huge change in the nature of work. Its studies have shown that in the six Middle East countries, 45 per cent of the existing work activities could be automated using currently demonstrated technology. In general, workers of the future will spend less time on routine tasks and structured information processing. Moreover, new types of "middle jobs" could arise with strong human-machine interaction straddling between domains.
And then Covid-19 woke everyone up to the realities and challenges of a highly volatile and uncertain environment. And this called for a repertoire of additional skills.

Based on the meta-analysis of white papers issued by BCG, HBR and Deloitte, the University has come to the conclusion that when Covid-19 meets the fourth industrial revolution head on, managers would have to harness the power of technology, undertake continuous learning, embrace collaborative decision making, work with a sense of urgency, think creatively and leverage emotional intelligence in order to excel. Hence it goes without saying that it is these skills and abilities that the University should hone in its students. And it is exactly with these objectives in mind that the University of West London has developed a full-fledged employability lab at campus.

In the management domain, it offers BA (Hons) in Business studies as well as an MBA programme. And through the lab, it facilitates the following:
.    Continuous assessment of skills
.    Development interventions
.    Student led internships and projects
.    Webinars and visits by industry experts

Through these initiatives, the University strives from day one to ensure that its students get a flavour of the work environment so that they can hit the ground running when they pass out. Its RAK branch campus upholds the same legacy of its parent institution, which as per the National Student Survey of 2020, has been rated the top modern university in London for student satisfaction. The quality of its graduates is evident as 98 per cent of its students are in employment or further studies within six months of graduation, earning it the coveted title of "Career University."

The University of West London was ranked top in London for teaching quality by the Good University Guide 2018. Moreover, its local stakeholders honoured it with the 'BEST EDUCATIONAL PROVIDER', runner up title constituted by the RAKEZ BUSINESS EXCELLENCE AWARDS 2019.  

Though these credentials put on along with the top institutions worldwide as well as in the region, it has proactively reworked its fee structure to support the community in the wake of the current challenges. It offers the best value for money solutions to ensure that none are dissuaded from continuing their education due to financial constraints.

As the University of West London gets ready to open its gates to students, it ensures that it is going beyond the safety regulations set by the stakeholders. It will be starting the new academic year from its new sprawling campus at the Ras Al Khaimah Academic zone.

With a decision to offer blended learning to students, its efforts are focused on making the experience as engaging as possible. The University is about to launch a new platform titled FLEX, which is a better approach to pedagogy. Similar to Flipped Learning, it advocates asynchronous consumption, synchronous discussions/problem solving followed by assessments, in order to help maximise engagement and learning.


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