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Choithrams reinforces commitment to UAE community amid evolving market
As a legacy retailer, we remain active across the supply chain to keep products moving, shelves stocked, and everyday shopping seamless
- PUBLISHED: Wed 25 Mar 2026, 11:36 AM
At a time that is changing how people shop and plan, Choithrams’ focus is clear: stay steady, stay reliable, and put customers first. Across the UAE, there has been a strong sense of calm, resilience, and unity, values that continue to define the country’s strength. As a legacy retailer, we remain active across the supply chain to keep products moving, shelves stocked, and everyday shopping seamless.
For Choithrams, a homegrown brand that has been part of the UAE’s fabric for over five decades, this moment reinforces a long-standing commitment to the communities we serve. From ensuring availability to maintaining smooth operations across our stores, our focus remains on consistency, reliability, and care. Above all, it is about giving customers confidence that they can shop as they normally would.
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Behind the scenes, we are working closely with government entities, logistics partners, and distributors to keep everything moving efficiently. Supply chains into the UAE remain strong, and product availability is not a concern. What is evolving, however, is the cost of bringing goods to the market, particularly with increases in freight and sourcing.
“The UAE has always been a place of stability, leadership, and forward thinking,” said Mark Mortimer-Davies, CEO of Choithrams.
“We remain fully aligned with the government’s direction and are doing everything we can to ensure availability, stability, and value for our customers.”
Our priority has been to absorb rising costs where possible while continuing to deliver value. Choithrams stands alongside the UAE, its leadership, its people, and its future, with a continued commitment to serving the community, today and always.
