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Celebrating unity and diversity

At the launch of 'A Glittering Success Story' - a coffee table book chronicling the journey of the Joyalukkas Group. Dr Aman Puri, Consul-General of India to Dubai and the NorthernEmirates, received the first copy from Joy Alukkas at the Indian Consulate in Dubai on September 22, 2020.
At the launch of 'A Glittering Success Story' - a coffee table book chronicling the journey of the Joyalukkas Group. Dr Aman Puri, Consul-General of India to Dubai and the NorthernEmirates, received the first copy from Joy Alukkas at the Indian Consulate in Dubai on September 22, 2020.

Joyalukkas commemorates its popularity and presence with jewellery that represents its customers' uniqueness.



Published: Tue 26 Jan 2021, 12:01 PM

On the occasion of the 72nd Indian Republic Day, Joyalukkas reflects on a journey that began in a small state of India and expanded to bring joy to the world by introducing them to the diverse jewellery designs of India. Known for its rich diversity, each state in India has its own history, culture, language, custom and traditions. The same diversity is reflected in the preference of jewellery designs as well, and Joyalukkas has been instrumental in catering this to the Indian dias­pora across the world, especially in the UAE.

Celebrating Indian Republic Day, John Paul Alukkas, the third-generation entrepreneur and Managing Director, Joyalukkas Group said, "In many ways, we are a symbol of diversity that's true to India. Our jewellery designs are in­spired by many traditions of India, our employees come from different states of India, and the customers we cater to are diverse as well.

"We take absolute pride in spreading the rich jewellery history of India to the world. I wish every Indian in the UAE and back home a very happy and prosperous Republic Day."

The globally renowned brand started its journey in 1956 and it's a success story carried on by generations. The UAE journey for Joyalukkas began in the year 1987 with the inception of its first showroom in Abu Dhabi. Since then, Joyalukkas has made a strong presence in the UAE with its showrooms spread across the length and breadth of India and the Middle East. A dynamic entrepreneur, Joy Alukkas took advantage of the many opportunities and aggres­sively expanded the brand presence across the GCC, India and then venturing to other parts of the world including Singapore, Malaysia, Europe and the US.

In a journey that's marked with many highs, Joyalukkas has left a significant impact in the retail jewellery industry and is considered as one of the pioneers in revolutionising the organised retail jewellery sector in India. Joyalukkas has won many prestigious awards across the globe includ­ing being awarded 'superbrand' status for a record eight consecutive years in the UAE.

The year 2020 had been a challenging year for Joyaluk­kas dealing with the pandemic. With changing customer preferences, Joyalukkas had to restructure its whole strat­egy and shift its focus to being an omnichannel retailer. Over the last few years, Joyalukkas had built up a very strong digital presence as well with its own e-commerce platform in India, which helped them to stay connected with its patrons, the brand will soon extend its e-commerce aggressively around the world with a state-of-the-art e-commerce platform. However, Joyalukkas believes the brick and mortar business model is here to stay and soon will gain back its prominence among jewellery lovers.

With life returning to near normal, Joyalukkas has rein­forced its plans to continue its vision of 'ornamenting the world' with an omnichannel strategy. Joyalukkas also man­aged to open some brick and mortar stores in India as well during this ongoing pandemic, the latest one being a brand new showroom in Bengaluru.

Talking about the brand, its history and plans, John Paul Alukkas added, "We recently launched a coffee table book titled 'A Glittering Success Story', which was unveiled by the Consul General of India in the UAE, this book captures the brilliant success of Joyalukkas since its inception in 1956. We plan to continue this journey and legacy for many more years to come, by serving jewellery lovers with the best at all times."

For jewellery lovers, Joyalukkas is now preparing for the upcoming Valentine's Day celebration, with exciting de­signs and offers and during 2021 many more customer-centric initiatives are being planned.

Joyalukkas Group is a multi-billion dollar global conglom­erate, with varied business interests.

The group operates its various business operations across GCC, Singapore, Malaysia, USA, UK and India. The group businesses include jewellery, money exchange, fashion & textiles & malls. Joyalukkas employs over 5,000 profession­als across the world and is one of the most awarded and recognised jewellery retail chains in the world.


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