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Aamna Haider Isani: An icon in the fashion, entertainment
Aamna Haider has an innate quality to connect with her audience and to keep them immersed
- PUBLISHED: Mon 23 Mar 2026, 11:44 AM
- By:
- Ghazala Tikki Zaman and Tabassum Vally
Amna Haider Isani is an icon in the fashion and entertainment industry, who has earned for herself an unmatched reputation in the media industry.
Aamna started her career in the late 90s at Libas International and continued as a print journalist with all English medium dailies in Pakistan and several publications in India. She began shifting her skills to digital journalism in 2012 with a platform called Something Haute. In 2018 she co-founded her first YouTube channel, Something Haute, followed AHI, her personal and eponymous channel. Aamna’s is a success story that has established her as a credible voice that is adored by her viewers.
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It’s not just her skillful critique of fashion and entertainment, but also her witty repartee and multifaceted expertise that has enabled her to connect with a diverse audience. Conducting popular programmes across many a genre, Aamna has an innate quality to connect with her audience and to keep them immersed, whether she is talking about fashion, film, drama, music, culture, lifestyle and most significantly, women’s welfare.
By 2002, while she was writing for Libas, Dawn, Herald and Newsline, Aamna had already established herself as a credible voice in fashion journalism. Fashion, at that time, was a nascent industry and a very promising one. “I am very lucky to have seen the evolution of the fashion industry in Pakistan,” she reminisces. “Fashion was taking off. Pakistani designers were showcasing all over the world, fashion weeks began in 2008, textile giants were getting into ready to wear … since then there has been a huge growth in the fashion industry.”
Commenting on her ever-popular YouTube Channel, Something Haute, Aamna recalls co-founding the channel with Hassan Choudary. Hassan and Aamna co-host The Haute Review and other programmes that build constructive conversations around TV dramas and Pakistan’s celebrity culture.
“While one or two people were reviewing dramas before us, we were definitely the first to go mainstream. After that many channels started reviewing on their YouTube channels. We were the first platform that started doing it in a regular way.”
Aamna took her expertise in fashion to her second channel, AHI, in which she reviews fashion shows, campaigns and collections. She also began an increasingly popular show called Fashion Fortnightly, in which she and her co-host Tabesh Khoja critique red carpet/celebrity fashion in a uniquely witty way.
— Ghazala Tikki Zaman and Tabassum Vally
“AHI is an extension of me,” she explains. “It’s the acronym of my name and covers my views on culture, which includes fashion, lifestyle, music and food. And women are centre stage on AHI, no matter what the program.” Over the past two years, Aamna has introduced shows like Culture Vulture, AHI Opinion, Khana Peena Jeena and In Conversation With, an interview series. Each month begins with Ask Aamna, a short program dedicated to letters and feedback.
“Over the years I have established a deep connection with women, especially South Asian women, all over the world, reflective in the letters we receive. I’m not a life coach but as a woman who other women connect with, it gives me immense happiness to motivate them, empower them and just strengthen them.”
Aamna has met many of these women at the meet-ups she’s had in Washington, New Jersey, Geneva and Dubai. Dubai, actually has become a natural extension for her, as it’s home to diaspora; women who love Pakistan’s dramas, fashion and of course, Aamna has a huge audience in Dubai too.