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IPL 2020: Dream11 wins title sponsorship rights
It was learnt that the Tata group didn't place a final bid.
Fantasy sports platform Dream11 has bagged the title sponsorship rights for the upcoming edition of the Indian Premier League (IPL), the tournament's chairman Brijesh Patel confirmed on Tuesday.
"Dream 11 has won the title sponsorship for INR 222 crore (Dh109 million approximately)," IPL chairman Patel told ANI.
On August 10, the Board of Control for Cricket in India (BCCI) had sent out invitations to third parties to express their interest (EOI) in acquiring the title sponsorship rights for IPL 2020.
It was learnt that the Tata group didn't place a final bid while two education technology companies - BYJUs (Rs201 crore) and Unacademy (Rs170 crore) - came second and third respectively.
The tournament will be held in the UAE from September 19, 2020, to November 10, 2020, and the board sent an invitation to third parties after title sponsorship with Vivo was suspended for this edition of the IPL.
Vivo and the BCCI suspended a Rs440 crore per year deal for this season owing to the border stand-off between India and China.
"The Rights are available for the period from August 18, 2020, to December 31, 2020. Details regarding the Rights and product categories in which the Rights are available will be provided only to parties who submit the EOI and are found eligible," the BCCI had said in an official statement.
The board had said that the turnover of the interested third party must be over INR 300 Crores as per the last audited accounts.
The 13th edition of the T20 tournament will be staged at three venues (Dubai, Abu Dhabi, and Sharjah) in the UAE.
Fantasy sports platform Dream11 wins IPL title sponsorship rights with a bid of Rs 222 crore: IPL Chairman Brijesh Patel to PTI- Press Trust of India (@PTI_News) August 18, 2020
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