The updated Meta AI assistant will be given more prominent billing within Meta's Facebook, Instagram, WhatsApp and Messenger apps
And the total prize money has been raised by $300,000 to hit $3 million, said Aref Al Awani, general secretary of Abu Dhabi Sports Council, which owns the championship.
"The championship is really the crown jewel of Abu Dhabi's sports events. The prize money has been raised to $3 million. We want all the best players in the world to be in Abu Dhabi," Awani said during the first media interaction for the championship.
Defending champion and Race to Dubai star Tommy Fleetwood, World No. 1 Dustin Johnson, four-time major champion Rory McIlroy, two-time champion Paul Casey, two-time European Tour Golfer of the Year Henrik Stenson, seven-time PGA tour champion Matt Kuchar and World Golf Championships - HSBC Champions winner Justin Rose are the seven star names among 126 players in the fray during the four-day tournament starting January 18.
According to officials, the Championship will feature the second strongest field on the 2017 European Tour season based on the rankings.
Rory McIlroy said to be looking to have a strong start to the new season.
"Abu Dhabi is the perfect place to open my season's campaign. Having come really close here on more than one occasion, I will be completely focused on trying to win the coveted Falcon Trophy and getting myself back into the winners' circle - that would be a real confidence boost to start the New Year," he said in a statement.
Stenson, meanwhile, is trying to win the tournament that has eluded him so far.
"I am hoping 2018 will finally be my year. I know the UAE well having lived there for almost 10 years and think the course is magnificent, particularly the 18th hole, Par 5, whose green is surrounded by the grandstand. Having played every year, the inaugural Championship will always live long in the memory having come so close to winning the title."
World No.14 Paul Casey is confident of a good show. "Abu Dhabi is an incredibly special place for me, having won the Championship twice. After a strong start to the season so far, I'm confident heading into the Championship and know what it takes to get the job done. It would be great if I could equal Martin's record there."
Players are all raring to get the season started with a win in Abu Dhabi and this will make the contest very competitive. And the edition will also see return of 18-hole Qualifying Tournament, which will offer three qualifying spots - professional, amateur and national a chance to play with the top names.
The updated Meta AI assistant will be given more prominent billing within Meta's Facebook, Instagram, WhatsApp and Messenger apps
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Sharafu’s unbeaten 55 ensured UAE would post a comfortable victory in the ACC Men’s T20 Premier Cup in Oman
The country called on the international community to intensify all efforts to achieve a comprehensive and just peace
These initiatives are part of commitments by the local firms to support the UAE community in times of crisis
Though some employers were considerate enough to allow employees to work from home, some have asked staff to report to work now
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The event brought together key players in the polo community to celebrate a successful season and honour outstanding achievements