Modern CPO can make all the difference to whether a forward-thinking organisation sinks or swims
Saudi Arabia said on Thursday it will host a Formula One Grand Prix for the first time next year, with a night race in the Red Sea city of Jeddah.
“Hosting this event is part of the ‘Vision 2030’ project, with the support of our leadership and especially the Crown Prince,” Sports Minister Prince Abdulaziz bin Turki said, referring to the kingdom’s transformation plan.
Saudi Arabia had been pencilled in for the 2021 season as part of a record 23-race Formula One programme, as the sport seeks to bounce back from a shortened 2020 season that has been disrupted by the coronavirus pandemic.
The kingdom itself is emerging from a strict lockdown, after the virus infected more than 336,000 people, with 5,489 deaths.
“We hope to overcome this pandemic and that people will be able to attend, but things aren’t clear yet in this regard,” Prince Abdulaziz told a press conference.
The kingdom already hosts the Dakar Rally, a 12-day marathon through the Arabian desert, and the all-electric Formula E series, in addition to an array of boxing, golf and tennis events.
It also staged the Italian and Spanish Super Cup finals last year — with the added attraction of football superstars Cristiano Ronaldo and Lionel Messi.
Saudi is trying to win the rights to host the 2030 Asian Games.
The expanded sporting schedule is part of a push to draw more international tourists, business and investment.
Modern CPO can make all the difference to whether a forward-thinking organisation sinks or swims
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