People who are assessing your qualifications can quickly tell the difference between an authentic life narrative and a third-party account
Chinese smartphone brand Vivo on Wednesday announced that it has onboarded Virat Kohli as the company's brand ambassador.
Kohli will be seen spreading awareness and promoting the launch of Vivo's upcoming products series in the pipeline.
The association will include all 'Above the Line' (ATL) and 'Below the Line' (BTL) activities, including the brand's forthcoming TV campaigns and print, outdoor, social media and events.
"We are thrilled to have Virat Kohli on board. At Vivo, our focus is always on our consumer needs and preferences and we are committed to bringing joy to our consumers' lives," Nipun Marya, Director-Brand Strategy, Vivo India, said in a statement.
"Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach and we are confident that associating with a sports figure will help us in reaching a wider audience," Marya added.
With the association, the company aims to reach the millennials and technologically driven consumers. A 360-degree marketing approach will characterise Vivo's association with Virat Kohli.
To establish a connect with the young Indian users, the company has also associated with IPL. Over the years, Vivo's association with IPL has helped them connect with their consumers along with expanding pan India brand presence.
Vivo's customer-centricity is reflected in its future-ready and technologically advanced offerings making them a leader in the Indian market.
As part of the company's commitment to 'Make in India', all Vivo smartphone series are manufactured at the Greater Noida facility.
People who are assessing your qualifications can quickly tell the difference between an authentic life narrative and a third-party account
Arab-Canadian public speaking coach and author of The Million Dollar Speaker Maher Elusini on how to make your speech command value for time and money
The legendary Greek-Russian conductor Teodor Currentzis, who is all set to perform at the Dubai Opera next week, on music transcending cultural and language barriers
Not every kid is meant to go to university or college. So, it makes sense to teach them entrepreneurial skills early
Some hotels quote Dh1,000 to Dh8,000 for standard hotel room that would usually start at around Dh345 per night
When feeling stuck in life, it's important to revise your thinking patterns
A guide on the channels to report complaints about violations at your workplace
The standout performances came from Arwa Saleh, Mohammed Al-Dhahouri and Amna Al-Loughani on the Taekwondo mat