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Channel 2 Group Corporation, Sports Flashes display ICC Cricket World Cup trophy in India

Filed on December 22, 2018


Sports Flashes has acquired the rights from the UAE's Channel 2 to broadcast, promote and distribute audio content during the ICC Cricket World Cup 2019 globally.

Sports Flashes - India's biggest multi-sports app - has partnered with Channel 2 Group and the International Cricket Council (ICC) to bring and showcase the ICC Cricket World Cup Trophy in New Delhi for a fan engagement campaign.

Sports Flashes, which also runs a 24x7 Sports Radio Channel in India, has recently acquired the rights from the UAE based Channel 2 Group Corporation to broadcast, promote and distribute audio content during the ICC Cricket World Cup 2019 globally.

With the establishment of Cricket Radio over a decade ago, Group Corporation is an exclusive broadcast partner of the ICC and holds exclusive global audio (Digital and Analogue) rights for all their commercial events up until 2023.

Channel 2 and Sports Flashes will be using the services of world known commentators and ex-cricketers.

The Global audio right holders of ICC Cricket World Cup 2019 has displayed the highly-prestigious ICC Cricket World Cup Trophy at Nehru Place' INOX Multiplex in Delhi on Saturday. The star-studded event was hosted in the presence of former cricket players Chetan Sharma and Surinder Khanna.

The live audio feed of the tournament will be broadcast across the Sports Flashes app and web platform besides multiple other platforms including FM Radios, mobile operators and digital platforms around the world.

Ajay Sethi, Chairman of Channel 2 Group on the occasion said, "I am thankful to ICC for giving us all their support for fan engagement and happy to be associated with the Sports Flashes and creating a World Class experience for cricket loving fans around the World."

On the occasion, Raman Raheja, Founder, Sports Flashes said: "It would be great to partner with Channel 2 for bringing the cricket to the world. Cricket is a religion in India and it shows with the phenomenal success of the current India Australia cricket series that is being broadcast on Sports Flashes. We are getting ready for a mega ICC Cricket World Cup 2019 and hereby present the trophy for the fans. With this, we launch our campaign for the ICC Cricket World Cup calling it "Bring it on"

Channel 2 group also holds LIVE in-match clip rights for ICC commercial events in addition to Out-of-Home rights.

Radio Sports Flashes is available on the Sports Flashes Mobile App and sportsflashes.com 

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