Happiness in a Box

Filed on October 28, 2020

Besides empowering women, Rituals N More founder also sells unique, personalised gifts for all occasions

Rituals N More was conceived with a very simple thought - for convenience.

Convenience for people who would want to celebrate their favourite festivals and occasions at their comfort hassle-free. The aim of the founder Dipti Shirsekar Sinha was to build an atmosphere, through the products and services for its customers, to feel at home away from home.

"We promote the concept 'Festival in a Box'. Here, we get together all the required festival essentials, some handmade and some acquired from different sources, nicely packed in a box and delivered to your doorstep. By doing this, our customers are saved from the hassle of venturing out and making an effort to shop for their festivities in different places. This saves their time and also keeps them safe during this pandemic," Sinha says, as she talks about the concept.

The products for Ritual N More are specially handmade by artisans based in UAE and in different parts of India. As an entrepreneur herself, Sinha believes in promoting small and local women entrepreneurs who are skilled in making different kinds of festival decorative.

"We, at Rituals N More, believe in 'unity in diversity'. Hence we not only focus on Hindu festivals, but also will be catering to other important festivals such as Ramadan, Eid, Christmas, Easter Day as well."

Like the name suggests, Rituals N More, also has a different segment for simple yet fun occasions, aptly named 'Celebration in a Box'.

Sinha goes on, "In this we will be having a very different look with celebrations like Valentine's Day, Halloween, birthdays, anniversaries, baby shower and wedding exclusives. This section is still under development and will be launching it soon."

What separates the concept from the rest is their innovative approach and business continuity during the Covid-19 times.

"As we are an online platform, it makes it easier to reach out to our customers at every nook and corner of the UAE. We start with having a Zoom meeting with our clients where we get an insight of the requirement and preferences. If we are suggesting a complete festival home decor, the video call gives us a glimpse of their premises and hence It helps us in designing a custom box for them. With delivery playing a very important role in our set-up, our team takes utmost care in assembling the package with all the proper sanitisation."

"Rituals N More is very passionate about celebrating each of our vibrant occasion. Our customers place their trust on us to curate their special boxes. In just three months, Rituals N More has become a household name and a Go-To-Place when it comes to festivals and celebrations."

To know more, visit @ritualsnmore on Instagram, or

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