Emirati Couture: Styling to success

Top Stories

The UAE is a hub for brilliant fashion designers, many of whom you may know. Let's see who is on the fashion radar and trending.

  • Follow us on
  • google-news
  • whatsapp
  • telegram

Published: Wed 30 Sep 2020, 10:35 AM

Last updated: Wed 30 Sep 2020, 1:03 PM


Shaikha Amal Al Maktoum

This Emirati designer started Azzalia a year ago and has already exhibited her creations across the region. However, she truly stepped onto the global stage when she showed her work at London Fashion Week after being selected by a panel of judges that included the world-famous Reem Acra. There are three fashion lines - Daisy, Lily and Iris - under her brand, which represent her casual, mid-market and couture offerings




Madiyah Al Sharqi


A real-life princess, this fashion designer is the daughter of the ruler of Fujairah, His Highness Sheikh Hamad Bin Mohammed Al Sharqi. Madiyah Al Sharqi's celebrity following includes Alessandra Ambrosio, Kim Kardashian and Karolina Kurkova, and she has showcased at the prestigious Fashion Forward Dubai. This royal likes to create evening wear pieces with an edge.



Safiya Abdallah


Safiya Abdallah grew up in California and has been designing in Dubai for three years. Along with being the creative director of Dulce by Safiya, a brand worn by the likes of Gwen Stefani, she is also a partner and designer at Lohan by Lindsay Lohan, a modest clothing line being developed by the actress. As one of the top UAE-based fashion designers, she is known for her chic beanies.



Latifa Al Gurg


Emirati designer Latifa Al Gurg, founder of fashion label Twisted Roots, has had a busy year. Not only is she dressing the staff and volunteers at the Expo 2020, she also found the time to dedicate a capsule collection to UAE National Day.
Despite beginning her career in electrical engineering, Latifa was determined to find a creative outlet. Inspired by travel, she launched contemporary fashion brand in 2014 and the rest as they say is history.



Natasha Variava


This contemporary Dubai-based fashion designer created Natasha V to make luxury and glamour accessible to the masses. Using the best fabrics and silhouettes, she makes pieces that withstand the test of time. She has experience working with Stella McCartney and Versace and has also collaborated with top Bollywood stars. Although she is based in Dubai, she has showcased in Istanbul, Rome, Florence and Paris.


More news from