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The four-day White Friday shopping festival is expected to sell more than 100,000 mobiles, more than 100,000 of health and beauty products, and 50,000 items within its new fashion apparel and shoes category.
The platform will sell thousands of chocolates, detergents, toiletries and hair dryers for the first time with over 50 per cent of the sales expected to be made up of non-electronics. Online shoppers can also take advantage of the hourly gold deals in which super deals are launched in each category.
Last year, souq.com sold 600,000 items and this year it anticipates one million items to be grabbed by the shoppers during four-day event on November 23-26, 2016.
"This year we have prepared for the largest ever online shopping festival with an anticipated one million item expected to be sold via our website and mobile app during the four-day extravaganza," said Ronaldo Mouchawar, CEO and co-founder, Souq.com.
Mouchawar explains more about the company's approach to White Friday 2016 and how the retailer is gearing up for the biggest online sales of the year.
For the first time during White Friday, the aim is for all deliveries to the UAE to be dispatched within 48 - 72 hours of purchase. For customers who prefer to flash the plastic and purchase their items using their credit card, Souq.com is partnering with Visa to offer 10 per cent off all deals during the White Friday 2016 sale.
business@khaleejtimes.com
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