New social media law in UAE: All you need to know
Published on December 10, 2019 at 22.00
It is now mandatory for all government departments in Sharjah to first get approval from the Sharjah Media Office prior to using services offered by social media influencers. -Alamy photos
This is in accordance with a decree issued by His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qassimi, Crown Prince of Sharjah and Deputy Ruler of Sharjah and Chairman of the Sharjah Executive Committee
All entities founded and owned by the government of Sharjah or private firms affiliated to the Sharjah government and wanting services offered by social media influencers should get approval from the Sharjah Media Office prior to signing contracts with the social media influencers.
It was in March 2018, that it became mandatory for all paid social media influencers in the UAE to get a licence from the NMC, which came at a cost of Dh15,000 annually.
The decree came into effect from December 4, 2019.
Paid influencers operating without a licence invite a fine of Dh5,000.