Trump alone cannot fix a recession

There is too much randomness in Trump's management of the presidency to make persuasive predictions. He will surely try to stick to his public narrative, which has worked so well for so long.

By Robert J. Shiller (Gravitas)

Published: Fri 6 Sep 2019, 10:23 PM

Last updated: Sat 7 Sep 2019, 12:25 AM

US President Donald Trump concluded his remarks at the recent G7 summit by inviting the assembled leaders to hold next year's meeting at his Doral country club near Miami, describing a fantasy-like world of "magnificent buildings" whose "ballrooms are among the biggest in Florida and the best." It was yet another instance of Trump's public narrative, which has been on a rising growth path for nearly a half-century.
One can observe this by searching Trump's name in digital news sources, like Google Ngrams. His narrative has been slow to grow by contagion, but it has been growing for a long time, such that his domination of public discourse in the United States almost seems implausible.
Part of Trump's genius has been to pursue for a lifetime the features that have sustained narrative contagion: showcasing glamor, surrounding himself with apparently adoring beautiful women, and maintaining the appearance of vast influence.
Trump had firmly embraced this career strategy by 1983, when an article in the New York Times entitled "The Empire and Ego of Donald Trump" reported that he was already, in that year, "an internationally recognized symbol of New York City as mecca for the world's super rich."
Consider his interest in professional wrestling - a form of entertainment that attracts crowds who by some strange human quirk seem to want to believe in the authenticity of what is obviously staged. He has mastered the industry's kayfabe style and uses it effectively everywhere to increase his contagion, even going so far as to participate in a fake brawl in 2007.
Trump had the good luck to be invited to host a new reality television show in 2004 called The Apprentice, which featured real-life business competition. He immediately saw the opportunity of a lifetime to advance his public persona, becoming famous for a tough-love narrative. "You're fired!" he would bark at losers on his show, while also showing some warmth to winners and losers alike.
Now that Trump has established a contagious narrative, he continues to live out his TV show persona. At the Republican Party's 2016 convention, after portraying the US as a declining power, he declared, "I alone can fix it." Accordingly, he has fired his top officials at an unprecedented rate, ensuring that no one of independent stature remains part of his administration. This has established a new form of arbitrariness in the US government, the Trump whim, which, given the linkages of the US and global economies, can affect the entire world.
During a recession, people pull back and reassess their views. Consumers spend less, avoiding purchases that can be postponed: a new car, home renovations, and expensive vacations. Businesses spend less on new factories and equipment, and put off hiring. They don't have to explain their ultimate reasons for doing this. Their gut feelings and emotions can be enough.
So far, with his flashy lifestyle, Trump has been a resounding inspiration to many consumers and investors. The US economy has been exceptionally "strong," extending the recovery from the Great Recession that bottomed out just as Barack Obama took over the US presidency in 2009. The subsequent US expansion is the longest on record, going back to the 1850s. Ultimately, a strong narrative is the reason for the US economy's strength.
But motivational speakers often end up repelling the very people they once inspired.
Witness the reactions of students at Trump University, the fraud-based school its namesake founded in 2005, which shut down by multiple lawsuits a half-decade later.
Or consider the sudden political demise of US Senator Joe McCarthy in 1954, after he carried his anti-communist rhetoric too far.
There is too much randomness in Trump's management of the presidency to make persuasive predictions. He will surely try to stick to his public narrative, which has worked so well for so long. But a severe recession may be his undoing. And even before economic catastrophe strikes, the public may begin paying more attention to his aberrations - and to contagious new counternarratives that crowd out his own.
- Robert J. Shiller, Professor of Economics at Yale University, is the author of the forthcoming book Narrative Economics: How Stories Go Viral and Drive Major Economic Events.

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