Gobbled up by Google

THE phenomenal growth of Google is only matched by the phenomenal nature of Internet itself. From being one of the many Internet search engines, Google has grown to acquire the status of a benign, all-embracing Big Brother of the cyberspace.

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Published: Thu 22 Dec 2005, 9:45 AM

Last updated: Thu 2 Apr 2015, 6:37 PM

From its mainstay of web search and advertising, the Google has gone on to play a big, defining role in e-mail, images, classifieds, maps, telecommunications, and desktop software offering entire books and archives. Today no area in cyberspace remains unaffected by the Google revolution.

Having made an impressive debut in stock markets earlier this year, now Google is seeking to play a bigger role by buying a big stake in the America Online, owned by the world’s biggest media company, Time Warner. With a cool $1 billion investment, Google will enter into a crucial media partnership with the AOL. With over $100bn market capitalisation, Google already stands tall over most technology and media companies.

Google’s unprecedented growth has spawned fears that it is becoming too big and too powerful for the health of global media. These fears are not rooted in reality. Google has so far demonstrated no unhealthy and malignant tendencies. Offering unlimited e-mail storage space, free books, images and music online, the search engine has only demolished existing barriers and hasn’t created any of its own.


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