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UAE Month of Reading: Win 2 million nol points in new RTA challenge

Dubai - Public transport riders who read the most this month are in for big gains.

Here's another reason to read, read, and read. Dubai's Roads and Transport Authority (RTA) is offering two million nol Plus points for public transport riders who read the most this month.

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To mark Reading Month, the authority has launched an update to its Read with RTA app. The new edition comes with more than 600 new e-publications and content, such as Arabic and English online books, audiobooks, videos and articles, said Rowdah Al Mehrizi, director of marketing and corporate communication at the Corporate Administrative Support Services Sector, RTA.

"Surfers can access all publications of the RTA, such as Al Masar Magazine and Salama Magazine. An online link was added to enable readers to read several newspapers and magazines. RTA will reward readers with two million nol Plus points," she explained.

The nol Plus system associated with nol cards saves riders money in the form of points that can be redeemed in free transportation aboard the RTA's mass transit means.

The points can also be used to pay for purchases in 12,000 approved outlets, as well as entry tickets to Etihad Museum and public parks across Dubai.

The RTA, in collaboration with Serco, will distribute prizes to the most frequent users of Read with RTA app, as well as participants in reading activities on the authority's social media channels.

Other initiatives RTA is working on this month include a virtual workshop under the theme “Help Me To Read”, where sessions will be held with RTA volunteers, who will educate orphan children hailing from disadvantaged families.

"Through these efforts, RTA is stepping up efforts to bolster its social responsibility and boost the cultural and educational aspects of the whole community,” said Rowdah.