Heeding Indian PM's call, UAE retailer imports 400 tonnes of Kashmiri apples

Filed on March 22, 2021
A Kashmiri farmer packs apples for export in Srinagar. Photo: Alamy

Prime Ministers Narendra Modi had suggested investing and supporting the state during his UAE visit.

UAE-based Lulu group, owned by Indian businessman Yusuf Ali MA, heeding the call of Prime Minister Narendra Modi to support the Kashmiri apple farmers, imported around 400 tonnes of the fruit from the state to the Middle East.

Yusuf Ali, the Chairman and Managing Director of the group while speaking to IANS said, "I have always considered that it is the prime responsibility of all Indians to accept and act upon the policies of government. Naturally when PM Modi during his UAE visit in 2019 put forth the idea of investing and supporting the state of Kashmir, I was the first one to give my commitment and we have imported more than 400 tonnes of Kashmiri apples during the last year and it is continuing but it's slightly less than the target owing to Covid related issues."

Yusuf Ali came to the Middle East in 1973 and since then he has endeavored to make Lulu a top brand. The group now has more than 198 stores in various sizes spread across the Gulf Cooperation Council (GCC), Egypt, India and the Far East.

Yusuf Ali said, "I had never thought of this type of expansion and now have retail operations in GCC, India, Africa and the Far East and our sourcing offices are there in all the major cities across the globe."

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