Sheikh Mohammed announces campaign for 10 million Ramadan meals

Residents are encouraged to participate in the initiative by donating via Etisalat, du accounts.

By Staff Report

Published: Sun 19 Apr 2020, 12:00 AM

Last updated: Fri 30 Dec 2022, 11:44 AM

Under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai, his wife Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank, launched '10 million meals' campaign, the nation's biggest food distribution drive, to support low-income families and individuals affected by the coronavirus (Covid-19) outbreak across the UAE.

The nationwide campaign, which coincides with the approach of the holy month of Ramadan, enables the public, entities, companies, businessmen, entrepreneurs and philanthropists to make a financial donation towards purchasing cooked meals and food supplies or provide food items and parcels for distribution among hard-hit families and individuals in the challenging circumstances that left many unemployed and others with limited income.

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) will oversee the campaign in collaboration with the Social Solidarity Fund Against Covid-19.

Sheikh Mohammed said, "The '10 million meals' campaign aims to reinforce social solidarity and cohesion in the UAE to enable us to emerge from the global crisis stronger. The public, private and humanitarian sectors are united today to empower our people to overcome the global crisis without leaving anyone behind."

He reaffirmed that "Sheikha Hind's compassion and humanitarian efforts make her a widely-admired and loved figure in our society. She will be the best to lead the humanitarian campaign during these challenging times".

"Sheikha Hind will lead the noble cause of feeding the hungry throughout the Holy month of Ramadan in our nation, the nation of giving and peace."

He noted, "Crises reveal the true values of people, entities and societies. The ongoing crisis has revealed our country's authenticity and deeply-rooted spirit of giving."

Extending her appreciation, Sheikha Hind said "Sheikh Mohammed bin Rashid's directives to launch the campaign reflects part of his long and ongoing inspirational humanitarian journey."

She added, "The '10 million meals' campaign serves a noble cause that captures our society's authenticity and humanity, especially in times of crisis."

How to donate

Donations are open for any individual or entity interested in contributing to the '10 million meals' campaign through four different methods:

(1) Online donation: Purchase specific number of meals through the website

(2) SMS donation

Send the word "Meal" by SMS (Etisalat & Du) to the UAE numbers listed below:

> Send the word "Meal" by SMS to: 1034 to donate one meal with a cost of Dh8.

> Send the word "Meal" by SMS to: 1035 to donate five meals with a cost of Dh40.

> Send the word "Meal" by SMS to: 1036 to donate 10 meals with a cost of Dh80.

> Send the word "Meal" by SMS to: 1037 to donate 20 meals with a cost of Dh160.

> Send the word "Meal" by SMS to: 1038 to donate 50 meals with a cost of Dh500.

(3) Bank transfer: Make a transfer to '10 million meals' campaign bank account at Dubai Islamic Bank with IBAN no : AE430240001580857000001

(4) In-kind donations: To donate food supplies and parcels or any other services, please contact the toll free number: 8004006

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