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Global Investment Forum: UAE, region very open to innovation, says Noveto

Staff Report/Dubai
Filed on June 3, 2021

Noveto has developed a device that allows music to be heard directly without any contact or headphones, directly to the designated individual without disturbing people nearby.


“We believe that technology is the tool that makes it easier to lower barriers,” said Gil Lev, Chief Business Officer at Noveto Systems, who participated at the Global Investment Forum in the UAE.

Noveto has developed an innovative device that allows music to be heard directly in both ears, without any contact or headphones, directly to the designated individual without disturbing people nearby. It is a surround sound three-dimensional audio experience, which causes the sound to surround the designated person only.

“It was important for us to come here to open up a new market,” he emphasizes. “The fact that the technology that we have developed touches on areas of everyday life, the audio experience and the intuitive connection between man and device, are things to which people connect. Our interface identifies the person through a camera and artificial intelligence and connects well to the idea of smart homes, smart offices, and the use of personal assistants like Google and Alexa so that all operations can be performed in a touch-free environment. It can be used in both closed and open spaces without disturbing others who are present. The sound envelops the listener with a quality 3-D experience, and because we build virtual speakers close to the ears, there is a feeling that you are living inside the audio.”

Lev said that the company has already signed distribution agreements around the world and has begun building relationships in the UAE and the region. “We found that they are very open to innovation. These are relationships that we will have to cultivate over time, but in order for them to mature, you need to put a foot in the door and see how things develop. There is no doubt that this is a good start.”





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