UAE leaders launch search for new national brand identity

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Sheikh Mohammed, announces, new national project, new project, UAE,

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.- Wam

Dubai - He made the announcement on his official Twitter account.

By Team KT

Published: Sun 3 Nov 2019, 12:25 PM

Last updated: Mon 4 Nov 2019, 8:22 AM

The UAE has launched an ambitious project to develop a national brand logo that will tell the country's inspiring success story to the world.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, launched the project that represents the historical, cultural, humanitarian and economic elements and values of the people of the UAE.

Today, we launch a new national project to share the UAE's story with the world. The UAE's nation brand project will reflect our unique values and narrate our story to the world .. pic.twitter.com/YvulHe9X6V
- HH Sheikh Mohammed (@HHShkMohd) November 2, 2019

A team of 49 Emiratis - seven from each of the seven emirates - will come together to design the logo, which will share the country's inspiring story with the world and will reflect its exceptional and successful experience as a country with ambitions, dreams and aspirations of no limit.

We will form a team of 49 Emirati artists, seven from each emirate, to design the UAE's new nation brand logo, before the end of this year, to share our story with the world. A new identity to mark the beginning of a new decade. pic.twitter.com/j976x9cCra
- HH Sheikh Mohammed (@HHShkMohd) November 2, 2019

The artists include painters, sculptors, calligraphers, authors, researchers and graphic designers.
Sheikh Mohamed bin Zayed said the UAE presents an innovative success story and inspiring transformational journey that transcends geographical boundaries.
"The UAE has emerged as a source of hope and inspiration to other people and governments on a global scale."
"The UAE nation brand will share its successful experience as a model of human progress that can benefit and inspire other societies on their journey to development and progress," he added.
reporters@khaleejtimes.com