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2 new halal relief food products unveiled Filed on March 21, 2017
2 new halal relief food products unveiled
AMAF launches two new relief food products at DIHAD 2017. Supplied photo

The new additions to the Salma halal menu comprise a beef-and-chickpea meal

The Awqaf and Minors Affairs Foundation (AMAF) has launched two new food products as part of its Salma Humanitarian Relief Programme that distributes ready-to-eat halal meals to those affected by wars and disasters worldwide.

The AMAF unveiled the products at the 14th edition of the Dubai International Humanitarian Aid and Development Conference and Exhibition (DIHAD 2017).

The new additions to the Salma halal menu comprise a beef-and-chickpea meal, with meat constituting 33 per cent of the contents; and a chicken-and-rice meal with chicken meat making up 39 per cent of the contents.

Tayeb Al Rais, secretary-general of AMAF, said the new products contain vital nutrients such as proteins, carbohydrates and sodium. The 200-gramme meals are free from preservatives.

"The move is meant to expand the available food options to increase the scope and number of its beneficiaries as well as the programme's geographical footprint."

The halal meat used in the Salma food parcels comes from the best sharia-compliant meat-processing factories in New Zealand, he explained. "Designed for use in challenging conditions, the plastic packaging is made in South Korea, using cutting-edge technology originally developed by NASA."

The hermetically sealed pouches are highly pressure-and-temperature-resistant, and can be stored for up to three years without refrigeration and without affecting the freshness of the contents, Al Rais elaborated.

"Launched in July 2014, the Salma Humanitarian Relief Programme is an initiative of the Dubai Islamic Economy Development Centre (DIEDC) and Noor Awqaf, a joint project between AMAF and Noor Investment Group."

In collaboration with the UN World Food Programme, the initiative provides safe, high-quality, nutritious and 100 per cent halal food to communities affected by natural disasters, wars and conflicts.


Ahmed Shaaban

Originally from Egypt, I am a sound professional with a 23-year diverse experience as a researcher, lecturer, instructor, reporter, journalist, copy writer, translator, interpreter, proofreader, correspondent, and voice-over specialist with so many public and private entities in USA, UAE and Egypt. I have full command of all English and Arabic languages skills. I have a “Doctorate of Business Administration” degree, Swiss Business School. I have two Master’s degrees; one in Media Sciences, Mass Communication College, Cairo University, 2014, and one in Applied Business Research, Swiss Business School, 2018. I have a bachelor’s degree in English Language and Translation, Al-Alsun College for Languages & Translation, Ain Shams University, Egypt, 1996. I have three post graduate diplomas in Education, Curricula and Instruction, and Islamic Studies. I enjoy reading, writing and adventuring.

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