Fake Adidas items worth Dh2m seized in Sharjah

Sharjah - Numerous raids led to shops with bogus shoes, clothes.

Growing fetish to own expensive branded products is boosting the illegal sales of fake goods in the market. The Sharjah Economic Development Department (SEDD) seized more than 100,000 fake shoes and clothes of the famous sports brand Adidas worth around Dh2,004,780, in frequent raids carried out in and around Sharjah.

Salim Al Suwaidi, Deputy Director of Commercial Control and Protection Department at SEDD, was quoted as saying that in all 100,539 fake products were confiscated from different shops in the emirate during raids carried out to ensure the safety of all economic practices in the markets, spread awareness among traders and consumers, combat commercial fraud, and optimize fair trade practices.

Muhannad Rajab, Head of Commercial Fraud Division at SEDD, also emphasized that the SEDD will intensify such control campaigns throughout the year to protect trademark of international brands.

Furthermore, Muhannad Rajab urged all to report any case of violation by calling 80080000 or by placing the complaint in the consumer protection website www.shjconsumer.ae.

In a statement, Adidas expressed gratitude and added that the seizing of fake products shows UAE's determination to protect the loyalty of customers and partners.

• Sharjah