Indian visitor arrivals to RAK up 23% in H1

dubai - India is the third largest international source market for the emirate

Ras Al Khaimah recorded a 23 per cent increase in visitors from India during the first six months of 2016 compared to the corresponding period last year, according to the Ras Al Khaimah Tourism Development Authority (RAKTDA).

The growth during 2016 ranks India as the third largest international source market for the emirate - up from four last year.

"Our new brand positioning emphasises Ras Al Khaimah's natural assets, range of activities for different travellers and Arabian heritage and culture - our destination pillars resonate well with Indian travellers," said Haitham Mattar, CEO, RAKTDA.

In line with the emirate's international promotional strategy, RAKTDA recently attended July's MICE India and Luxury Travel Congress (MILT) in Mumbai, the latest stop in a series of roadshows and familiarisation trips with Indian travel trade partners in the first six months of 2016.

The promotional programme in India has targeted the country's swelling MICE and luxury market, which has witnessed tremendous growth in outbound corporate travel in recent years.

"The constant increase in visitor arrivals from India is the direct result of strategic in-market trade missions and industry partnerships to boost market awareness of Ras Al Khaimah's MICE and leisure offerings, highlight the destination's diverse tourism proposition and forge smart partnerships with potential buyers," added Mattar.

- business@khaleejtimes.com

• Ras Al Khaimah