Arabic will be main language for customer care services in Dubai

Filed on May 15, 2016 | Last updated on May 15, 2016 at 07.13 am
Arabic will be main language for customer care services in Dubai

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Now, Arabic will be the main language in bills, menu cards as well as call centres in Dubai.

According to a new initiative launched by the Commercial Compliance & Consumer Protection (CCCP) at the Department of Economic Development (DED), all commercial establishments have to use Arabic while issuing invoices and receipts, at reception desks and call centres.

The move also makes it mandatory to use Arabic across menu cards, invoices and price tags, in addition to any other language of the business owner's choice.

The invoices should have Arabic as the main language before the beginning of 2017 when the CCCP will start monitoring the transition.

Mohammad Ali Rashed Lootah, CCCP executive director, said: "The Department of Economic Development is committed to preserving the Arabic language and its position in the society, as well as to protecting consumer rights and the integrity of purchases. Consumers who don't know English also should be able to read and understand what is written on the invoices they receive.

"According to statistics available and studies we conducted, a large segment of consumers in Dubai belong to the GCC and other Arab states. Hence, it's important to provide information and services in Arabic language, particularly while receiving enquiries and complaints and in after-sales services provided through call centres," he said.

Lootah called on all traders and owners of major retail outlets to co-operate with the new initiative.

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