Movies on the go for workers in Dubai for 20 days

Movies on the go for workers in Dubai for 20 days

Dubai - Starting at 4:00pm, the bus provides iftar, organises games and raffles before screening Salman Khan's film 'Sultan'.



By Sherouk Zakaria

Published: Mon 11 Jun 2018, 6:39 PM

A double decker bus, designed to convert into a movie screen, is currently roaming around workers' accommodations in Dubai to provide entertainment to the underprivileged.
Mobile Cinema, which is a modified London Double Decker Bus, aims to provide unique movie experience and games to 15,000 workers in at least 20 workers' accommodations across Dubai in 20 days.
Equipped with movie projection screen and sound system provided by Vox Cinemas, the bus has already covered five workers' accommodations, with the rest of the camps lined up until June 27.
Transguard, Al Naboodah and Khansaheb workers' accommodations will be the next stops for the movie bus.
Jay Menorca, events manager at Light Source Advertising, the organisers, said workers don't usually have enough resources or time to watch a film or do something for fun.
The initiative gives them a chance to gather with friends and give them a taste of home.
"Bringing them entertainment at their doorstep makes them feel special, and gives them the opportunity to enjoy a movie experience," said Menorca.
Starting at 4:00pm, the bus provides iftar, organises games and raffles before screening the Salman Khan's film "Sultan."
A 10x4 metre projection screen is hoisted on the side of the 5-metre-high bus, providing an instant movie experience.
"We noticed that most companies carry out entertainment activities at workers' accommodations for maximum of three days due to logistic challenges. Our idea focused on being sustainable and providing the maximum experience using as little resources as possible to cut setup time," said Menorca.
"The screen is already hoisted on the bus, and all equipment we need is stocked inside the bus, which makes the setup easy."
The team reached out to Henkel, the main sponsor of the event, Emirates NBD and Exchanger Volunteers for support. The movie screening is supported by VOX Cinemas and Yash Raj Films.
Menorca added: "The aim is to provide gifts and care to our community's unsung heroes as a sign of compassion during the holy month."
A Henkel representative said: "Ramadan is a time to spend with people close to us and with thousands of workers in Dubai a long way from their families, we hope this gives a taste of home and the opportunity to spend time with friends."
Residents who spot the Mobile Cinema Bus roaming around the city can post a picture on social media and tag 'Mobile Cinema Dubai' to win gifts from Henkel and Vox Cinemas movie tickets.
sherouk@khaleejtimes.com
 


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