Aaron Shum lends ethereal glow to Jackson's anniversary concert

Dubai - The jeweler also holds the Guinness Record for the 'World's Most Valuable Guitar,' which is studded with precious diamonds.

Aaron Shum Jewellery, the parent company of Lifestyle Fine Jewellery, has announced that Jermaine Jackson, the brother of pop music legend Michael Jackson, invited the group to create diamond rings for the 50th anniversary musical concert by the Jackson family. 
Jermaine, the US-born singer, guitarist and composer, wore the Coronet  Solitaire diamond ring, an exclusive diamond brand of Aaron Shum Jewellery, at the concert. Other family members also wore personalised rings created by Aaron Shum. The diamond rings supplied by the jeweller celebrated the musical heritage of the Jackson family and the precious memories cherished by the siblings. 
Ashraf M. A., regional sales director of Lifestyle Fine Jewelry, said: "We are delighted to have created the personalised diamond rings for the Jackson family for their landmark concert. It underlines the highest levels of aesthetics and creativity that Aaron Shum brings. It is a strong endorsement of our unmatched competencies in diamond design."
Ashraf added: "We have a strong presence in the GCC region and we will continue to build on our legacy by creating exquisite jewellery pieces that will appeal to connoisseurs." 
Lifestyle Fine Jewellery is headquartered at Hong Kong and has 35 outlets all over the UAE. It also has a notable presence in USA, Australia, Japan and China. The jeweller holds the Guinness Record for the 'World's Most Valuable Guitar,' which is studded with precious diamonds. Jermaine performed on stage with the 400 carat Coronet Diamond Gibson Guitar, the world's most valuable guitar valued at $2 million. - sandhya@khaleejtimes.com