MORE FROM Media & Marketing

Union Coop continues to adopt a multi-channel experience to maintain consumer interest and engagement. Dr Suhail Al Bastaki, director of the company's happiness and marketing department, shares his insights

2 years ago

Unless you have been living under a rock, you have probably heard that native is big and getting bigger. Sandeep Balani, head of India at Outbrain, outlines what's driving this growth

2 years ago

Personalisation is key to any brand effectiveness. Understanding this mindset, Yegertek's customer engagement solutions aim to enrich individual user experience in the Middle East

2 years ago

The masterminds behind the South African brand share their thoughts on well-seasoned marketing

2 years ago

Audience development strategy takes priority in raising media exposure. Ayse Hazir Valentin, CEO of The Business Year, shares her thoughts on keeping up with a dynamic market

2 years ago

2 years ago

2 years ago

Rakbank integrates a blend of creativity and numbers to activate data-driven marketing campaigns for seamless customer experience. Marketing director Banali Malhotra highlights the potential of such methods

2 years ago

2 years ago