Two Locals Fight in Cinema goes viral

A small video clip by Etisalat, a top UAE based telecommunications services provider, has gone viral on the Internet.

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Published: Wed 17 Apr 2013, 6:33 PM

Last updated: Fri 3 Apr 2015, 7:57 AM

The 2.29 minutes YouTube video is an excellent example of below-the-line advertising by the telecom major, which has grabbed eye balls in a big way. Impactful and original, the ad has been watched by hundreds of thousands on YouTube already. The punchline 'Never miss a moment with Pause Live TV from eLife TV' seems to send a direct and creative message to viewers.

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