Tapeàl'oeil opens at Mall of the Emirates

Tapeàl'oeil is exclusively distributed in the region by Jawad Business Group, a leading business conglomerate in the region.



Published: Sat 20 Jun 2015, 10:40 PM

Last updated: Wed 8 Jul 2015, 2:47 PM

Dubai: Tapeàl’oeil, a leading French fashion brand for children, has launched its flagship store at Mall of the Emirates. The brand aims to expand its reach across the region, offering trendy, appealing and fun-fashion wear for newborns and children until 14 years. The brand is synonymous with fashion having an outspoken style, by creating joyful and gutsy clothing.

Tapeàl’oeil is exclusively distributed in the region by Jawad Business Group, a leading business conglomerate in the region.

Joannes Soenen, CEO, Tapeàl’oeil and Imteyaz Khan, general manager, Fashion and Footwear Division of Jawad Business Group inaugurated the sprawling store, located at Level 1, opposite the Ski Dubai at Mall of the Emirates.

Joannes Soenen said: “We are pleased to launch our brand new store, which is the largest one in the region, at the Mall of the Emirates, the perfect shopping destination for families. At our new store, we aim to provide our customers with edgy and fashionable collections at great prices. Our store is amongst those, which are digitally smart and we are very much in tune with those within our stores and also within the social media world. #tapeloeil is the way to go for us on Instagram, Facebook and Twitter.”

Imteyaz Khan said: “At Jawad, we share the same values as Tapeàl’oeil. Our aim is to bring a different fashion style and sense to the region. The French fashion sense usually appeals to all, as it is high in quality and more in variety, and to suit each child, building their personality on the whole.”


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