Saxo Bank launches new trading platform

SaxoTraderGO was built from the ground up with a focus on usability and supports a seamless user journey between Web, Android and iOS devices.



By Staff Report

Published: Fri 12 Jun 2015, 10:35 PM

Last updated: Wed 8 Jul 2015, 2:47 PM

Dubai: Saxo Bank, the online trading and investment specialist, has launched its pioneering SaxoTraderGO, a new and intuitive, multi-asset trading platform -- to retail traders and investors across the Middle East.

The regional roll-out follows the successful launch of the platform to European customers last month, with Saxo clients in APAC and Latin America also due to receive access during June.

SaxoTraderGO was built from the ground up with a focus on usability and supports a seamless user journey between Web, Android and iOS devices. The development of SaxoTraderGO was informed by a survey of nearly 3,000 Saxo clients globally who stated that maintaining platform performance and functionality when switching between different devices is a key priority for them.

This indicates a behavioral shift among retail traders who are looking at the choice of platform not simply as a means to trading, but as something that makes a difference to their performance. Speed and quality of execution were the two highest priorities for clients in terms of trading performance, followed by availability of trading instruments. The survey revealed Saxo’s Middle East clients prioritised a fast execution platform, as well as trust and reliability of the final product.

“Today 20 per cent of our revenue from retail clients is generated via mobile and tablet devices and 75 per cent of all our trades and orders come from clients who use multiple devices to trade. In SaxoTraderGO, we have developed a platform that works the same on desktops, tablets and mobile phones and carries through changes to layout or settings across devices. Retail investors can now seize trading opportunities and achieve the best execution regardless of where they are and what device they are using,” said Christian Lund Hammer, head of platforms, Saxo Bank.

business@khaleejtimes.com


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