Publicitas, Mashable team up in Europe

Publicitas represent key media platforms in over 100 countries, giving access to audiences and inventory around the world to facilitate international media planning and buying.

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Published: Sat 25 Oct 2014, 10:52 PM

Last updated: Sat 4 Apr 2015, 3:23 AM

Leading media sales company Publicitas has announced that it is partnering with Mashable, the leading media company for the Connected Generation and the voice of digital culture, to help expand the publisher’s commercial opportunities with brand partners in Continental Europe.

Mashable is a rapidly growing digital media company that reaches over 40 million unique visitors per month and has over 19 million social followers across its various platforms. Mashable continues to expand internationally, recently opening its London-based office along with adding an editor in Australia earlier this year.

“Teaming up with Publicitas is a great addition as we look to continue our global expansion,” said Adam Ostrow, chief strategy officer of Mashable.

Publicitas represent key media platforms in over 100 countries, giving access to audiences and inventory around the world to facilitate international media planning and buying.

Simon Taylor, managing director EMEA at Publicitas, said: “The ability for Mashable content to be shared widely across the web is a testament to its highly engaged audience, which fits brilliantly into our digital media portfolio and will greatly appeal to our advertising partners across the region.”



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